Legendary Pakistani folk singer Arif Lohar's song has taken the spotlight on FIFA's official World Cup Instagram page, thrilling both football enthusiasts and folk music aficionados alike. A video posted by FIFA's official Instagram handle on Lionel Messi's birthday features Lohar’s song playing in the background. The post, with an Urdu caption, "Messi ka jadu" translating to Messi's Magic has gone viral on social media. Arif Lohar, renowned for his energetic performances and traditional music, has garnered international attention with this feature. His famous song "Aaj Te Jhoom Lay" was shared on the occasion of legendary footballer Lionel Messi’s birthday. Fans expressed their joy on social media, with one user stating, "FIFA is a fan of Arif Lohar too!" Another commented, "FIFA promoting football in Pakistan through Arif Lohar’s song is a great gesture."
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