Produced by: Kevin Feige; Nate Moore
(Source: Wikipedia)
When you prepare to watch a Marvel film, there are usually a few things you can expect: good-looking superheroes wearing exquisite costumes; unbelievably devious villains; a soaring, triumphant score; and memorable quotes like “that’s America’s ass.” Even when it focuses on lesser-known characters, like the recently released Shang-Chi, people flock to the theater because they know Marvel will deliver a great cinematic experience, complete with emotional story arcs and amazing action sequences.
But Eternals, out today, is disappointing. There are flashes of the things that make a Marvel film great, along with earnest scenes designed to push the MCU into new territory — worthy efforts that fall flat. The movie is magnificent to look at but not deep. You get the action-packed sequences but not the benefits of more popular characters. It sticks out, in ways good and bad, when considered alongside the other films Marvel has churned out over the past decade.
Marvel Studios / Courtesy of Marvel Studios
ETERNALS TRAILER
The good stuff is obvious. Eternals is visually arresting, as expected from director Chloé Zhao; she helmed both 2017’s The Rider and Nomadland, this year’s Best Picture winner at the Oscars. The way Zhao deftly captures landscapes in their natural beauty is mesmerizing, a visual sensibility that translates even to CGI renderings of long-lost structures, like an overhead shot of ancient Babylon highlighting the Hanging Gardens, or Teotihuacán during its heyday. There are also gratuitous shots of Richard Madden’s perfect mug, so handsome it should be considered one of the new wonders of the world.
And then there’s the not-so-great stuff, like the film’s tedious dialogue, muddled script, and long runtime (2 hours and 37 minutes). Still, while the movie has been pretty much panned, I can’t bring myself to condemn it. While it is a departure from Marvel’s past offerings, some of Eternals’ contributions should be lasting additions to the franchise. It hits on important themes, including the climate crisis, mental health, and sexuality, in a way that feels novel for the MCU. These zeitgeist-friendly ideas are welcome but don’t fully cohere with the film, mainly because none of them are given adequate attention. In trying to cover so much ground, including introducing viewers to new lore, the project fumbles its point of view and overall message.
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MOVIE BUSINESS:
After beginning overseas rollout on Wednesday (see below), Disney/Marvel’s Eternals moved into a further 25 markets on Thursday and lifted its cume to $19.8M in 39 total. The first two days of play put the Chloé Zhao-directed super-gods pic at an estimated 117% above Shang-Chi And The Legend Of The Ten Rings and 19% above Black Widow on a like-for-like basis.
ternals’ first day of play in Korea was 125% ahead of Shang-Chi, 68% above Black Widow and 6% higher than Doctor Strange. Current social scores are lower, however, with Naver at 6.95 (vs Black Widow 9.03/Shang-Chi 7.76) and CGV at 75% (Black Widow 96%/Shang-Chi 87%).
A big Marvel market, Korea is key hub to watch this weekend as restrictions ease and as it enters a new phase of its virus response with the so-called “living with Covid” strategy.
The full overseas projection start in 93% of the international footprint is pegged in the $60M-$75M range. Shang-Chi, which likewise was original Marvel IP, did $53M in like-for-like markets
Other key markets that opened Wednesday include France, Italy, Taiwan, Germany and Hong Kong.
France scored a strong No. 1 opening with $1.6M, 66% ahead of Shang-Chi and 12% below Black Widow. The early Allociné audience score is 3.8, higher than Black Widow’s 3.3, and below Shang-Chi’s 4.2.
Italy’s $700K opening Wednesday was 78% above Shang-Chi and even with Black Widow. Eternals took the No. 1 spot with more than seven times the box office of the No. 2 film.
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