How Bose racked up an 81% increase in holiday e-commerce sales
The challenge
As a brand grounded in innovation, Bose has created and transformed categories in audio and beyond. A few years ago, the company led its digital marketing with an efficiency-first strategy and applied automation in only about 10% of its digital campaigns. Then something happened that forced Bose to consider a shift in its approach. In 2020, the brand faced three key obstacles: increased competition in the consumer electronics category, heavy reliance on third-party retailers to drive sales, and brick-and-mortar store closures.
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